HomePlug AV allows for QOS (quality of service) prioritization of particular types of data streams. How do you balance the desire for a robust consumer experience from a QOS (or other) standpoint against consumers' desire for a robust out-of-box experience (one that doesn't require tedious and confusing calibration and customization of QOS and other technology parameters)?

HomePlug AV is Ethernet-based. That fact means that Ethernet QOS gets mapped onto HomePlug's QOS. However, we have given our customers the ability to map QOS for specific applications. Service providers, of course, are interested in this. For consumer applications, the entire question of QOS is a moot point because the default QOS mapping follows Ethernet QOS, with priority for streaming media. Keep in mind that this does not mean that the consumer can only handle one type of traffic at a time. On the contrary, users can enjoy HD streaming in one room, IPTV in another, streaming music in another and general Internet activities at will. Our products recognize the content type and automatically set the priority. Therefore, the consumer has no need to understand or care about QOS.